A business that is growing rapidly constantly needs investment. Where, how and whether to look for them? These questions are shareholders’ (company owners’) concern, but not everyone knows the answer for them. Perhaps is it easier to get a loan?
An additional capital is usually necessary to bring the business to a higher level. For example, resources may be needed to take on a new market, launch new products and solutions, expand production capacities, etc. For the process of communication with potential investors (for example, private investors, private equity funds, venture funds) to be as effective as possible, you need to answer the question — why do you need additional investments? A key aspect is the right presentation and the right format to describe your idea. The ideal scenario is to gain access not just to resources, but to SMART resources.
